RailWire Gets a Brand Makeover with a New Website, Mobile App and Ring Tone.
Updated: Jul 13, 2021
RailTel CMD, Shri Puneet Chawla, yesterday officially launched a new Website, Mobile App and Ring Tone for RailWire - RailTel's retail broadband internet service in partnership with 5000+ communities in India. RailWire’s subscriber base grew 145% in the last fiscal (20-21) and has tracked similar sustained growth levels during the first quarter of this fiscal.
With the new hybrid work environment here to stay, the wired-broadband internet market is expected to continue its present growth for months and years to come in India. RailWire is investing in a stronger digital presence to reach potential customers faster and more efficiently, provide more localised digital marketing support to its partners and, finally start telling the RailWire brand story.
RailWire is an example of successful partnership between a central public sector enterprise and the private sector. Its business model to partner with large and small private entities to reach high speed fiber-to-the-home (FTTH) broadband internet to subscribers, was both unique, pioneering and ahead of its time when it was conceived in 2008.
The makeover is a part of series of activities targeted to further develop RailWire as a B2C vertical to empower its next level of growth.